Crisis management is one part in management science that is useful to equip ourselves in responding to crises that often come unexpectedly, and with the effect of destruction that is so heartbreaking. Japan disaster is an example of the crisis that came repeatedly and continues to terrorize until today.
Crisis management expertise to manage knowledge may lead us to exist within the blow of the crisis. Conversely, failure to apply the principles of crisis management is telling, to bring us torn in the failure of a dark and full of sorrow suffering.
Then, the principle of whether that should be observed when we will implement a robust crisis management? What can make us continue to survive despite the 9.1 Richter scale quake hit, and a wave of water 10 meters continue to rumble? From best practices of crisis management, we will discuss three main principles therein.
The first principle: present information about the crisis with a clear, credible, and transparent. As the crisis, all parties will sink in panic. And indeed nothing is more dangerous at a time like that than the emergence of the information confusing, misleading, or not even open.
We still remember the tragedy of Chernobyl is very dark. When on a still night, in Ukraine there, a nuclear reactor exploded. Miraculously, all of the information about the crisis was closed by the authorities. World confused, not knew what they must do to help them channel. A few weeks later when it was too late, the information was coming very sore. Radiation leak had spread so far, and more than 500 thousand people were contaminated, and then lay stiff toward death.
Therefore, the provision of information that are open (transparent), clear (not confusing), and credible (no lie) is one important element to control for the crisis is growing.
The second principle: in a crisis, fast response, swift and precise targeting is needed. Because it would make more poignant when the shocks come, we are left to languish without a solution. Delay will only make the crisis direr.
We certainly do not want an attitude that is very slow it happened again. Just as the tragedy of poisonous gas leaking chemical plant in Bhopal owned by Union Carbide India there (1984). Bureaucratic apparatus that slow, sustained by a pattern of poor management of the factory managers, making the leak continues to terrorize until many weeks. Fatal result, 15 thousand people die slowly ambushed blue air which deadly silent.
Instead, we need a quick attitude. Just as the crisis that is the same ridiculous. On one occasion manufacturers Johnson and Johnson (who is famous for JJ’s baby powder) had made a fatal mistake. Millions of medicine mixed cyanida a more deadly poison than rat poison, and aha, millions of drug that has already circulated. Sure enough, within a matter of days and 7 people were killed instantly shortly after taking their medication.
It was lucky that CEO of Johnson and Johnson immediately make decisions and act quickly. Natural matter of days, millions of drug that has been circulating in the immediate recall and destroyed. Although the value of the drug was equivalent to one trillion more digits. Without a swift decision, Bhopal-like tragedy could be repeated here.
The third principle: in controlling the crisis, should be the main leader who directly led the process of his recovery. In a business organization, means the CEO who went down (like the JJ case above) or if the government organizations, can be president, governor or mayor. No less important, the involvement of key leaders is also accompanied by integrated coordination, sprightly and inspiring attitude.
Example we can look up to is the presence of Chilean president Sebastian Pinera, in a most moving rescue operation of 33 miners trapped for weeks in caves as deep as 700 meters. Her presence is populist, desperate to save its inhabitants, it makes all parties to the crisis was a solid feel to get inspiration.
Another example is the presence of the mayor of New York, Rudolph Giuliani when the crisis of the collapse of the Twin Towers in the heart of Manhattan. Presence tirelessly encourages victims and firefighters in controlling the crisis have meant that he remembered as “The Man Who Saves New York”.
Thus, three main principles that may be worthy of scrutiny in the process of controlling the crisis or crisis management, namely:
1) A clear and credible information,
2) Acts quickly and swiftly,
3) Accompanied by the presence of the top leader is inspiring.
After the three pillars of it, the rest is prayer and patience. That behind every crisis is always kept a piece of a blessing from the Almighty to us think together.
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