The meaning of entrepreneurship is development of entrepreneurial behavior in the larger scope of the internal organization, and in the form of corporate companies. Entrepreneurship arises because the company needs to develop the Strategy Business Unit (SBU), in order to improve its Competitive advantage.
In method of entrepreneurship, if each SBU managed to increase its competitive advantage, it will automatically be able to increase the company’s corporate parenting advantage.
But according to Edvarson; entrepreneurship is a word used to describe the behaviors of strategic thinking, and dare to take risks that will provide opportunities for individuals and the organization. In a highly competitive business environment success is very dependent of entrepreneurship.
The general view of an entrepreneur is an inventor of an entirely new business, and able to develop them into successful enterprises that reached widely, nationally and internationally. Microsoft, Walt-Mart and Aqua Golden Mississippi are an example of the view above. Entrepreneur is not limited to large corporations, but also on small firms. A person who dared to take the risk of buying a franchise McDonald: local. , Opened a grocery store, or business that is run by itself is also an entrepreneur.
The characteristics of an entrepreneur by Edvardson are as follows:
• Internal locus of control: an attitude / determination.
• High energy level: high-spirited.
• High need for achievement: high achievement motivation.
• Tolerance for ambiguity: to understand the differences of opinion.
• Self confidence: confidence.
• Action oriented: oriented action.
• Action oriented: oriented action.
The conclusion of entrepreneurship is behavior that’s reactive, dynamic, risk taking, and growth oriented, entrepreneurship could be a one who is willing to require action to pursue opportunities in things alternative read as drawback or threats.