Google Wallet payment system is an application that was launched by Google for personal business or corporate business marketing, Google Wallet payment system can be replaced using a credit card. With Google Wallet application, businesses can use the phone as a medium of payment, simply by scanning the phone as a replacement for credit cards.
Google Wallet technology using Near Field Communication (NFC) is applied to the phone. Previously, Google Wallet service has been extensively tested before it is now finally launched to the public. Google Wallet application is available for your City MasterCard credit card holders. Then the user connects to the Visa, and American Express Discover.
How to do business with Google Wallet, a businessman who Nexus S receipts in the United States enough to find Wallet application, then download it. As a business tool, users can simply put the handset in the existing payment terminals in different locations of transactions, such as stores or supermarkets.
Across America there are already about 144,000 terminals of MasterCard, that allows transactions via Google Wallet. When used, the payment will automatically be charged to your credit card.
“This is just the beginning and although we are interested in this first step, we look forward to bringing Google Wallet on more devices in the future,” said Osama Beadier, vice president of Google Payments.
However, to transact business in Google Wallet still has some disadvantages. Here is a shortage Google + as quoted by Mashable page.
Retailers not ready with Google wallet service
In the United States, Google’s new Wallet can be used in a number of large retailers to do business. Among others, CVS, RadioShack, and Foot Locker, and will be followed in a number of other retailers. However, not all outlets in the Google Wallet can be used and only certain locations.
Do not know when Google Wallet can be used in all outlets retailers. David Robertson said, “this is the credit card market, it took less than five years because not all NFCSmartphone.”
to use Google Wallet application must be equipped business Smartphone technology called Near Field Communication (NFC). Currently there are about 50 million Smartphone’s NFC is ready to be marketed in the next 18 months, said Bob Egan Founder of Group Seraphim. However, it is estimated not enough to make a lot of people use Google Wallet.
consumers might not be ready
it took several years to change the behavior of business people. “You ask people to do things before they do now. That does not happen overnight,” said Bob Egan.
In addition, consumers have not felt safe with Google Wallet system, which is replacements cell phone credit card. ”People do not just believe in using it appropriately,” says the analyst of J. Gold Jack Gold Associates.
Google Wallet Not Google’s Main Objectives.
If the technology is not ready and still required some adaptation improvements, Google launched Google Wallet why now? Bob Egan estimates that this is one of Google’s business strategies. Because of all this Google’s main business is advertising.
Finding out what the business for the consumer is a big piece of the puzzle that advertisers want to know. “They make the assumption of current consumer behavior,” said Egan. “This will make them more powerful in predicting it.”
Meanwhile, marketer analyst Noah Elkin says, Google Wallet will also make the Android operating system continues to compete with Apple’s IOS and BlackBerry. Gradually, the business will make the cell phone as a wallet.
“This is a step up from migration behavior that we do in one device,” said Elkin. During this time, it is easy to imagine combined with camera phones. However, Elkin predicted take years to get used to using the phone as a wallet.
Indeed, when viewed from the standpoint of business and technology standpoint, Google is a giant business that is respected and also feared by other businessmen, About Google Wallet, sometimes Google expansion and business development can not be predicted well by its competitors.