Principles of Marketing – Respect Your Customers
To serve our customers need 3 things:
- Knowing who they are.
- Knowing what they want.
- Giving them what they want.
So from the above conclusion we can know that this section is the determination of positioning that has no effect when signed.
Statement of position determination includes:
1. Customers who were targeted: Not all customers are potential customers. Target customers are the customers who care about your own company. If you are loyal to your customers in terms of serving the needs of their customers then you will be loyal to your company, and here is the position you can apply a reasonable price in the economic situation as any.
2. Your own business: At this point you must understand your own business by defining your business. Defining your business well, will make you different from your competitors. Definitions that help you allocate your resources in a unique way to serve your customers, then you will successfully win the heart of your customers in new ways and unusual.
3. The benefits you offer to customers: Define your product or service you offer to your customers. Your customers do not have to focus on this, but you have to focus where you need to know what the desired by the customer.
4. Why trouble you would prefer your products and services: The customer is the force that drives your business. Think about your customer’s problems and how to solve this problem, forget your problems.
5. Simple idea executed with Great Spirit has a tendency success: a simple idea in addition to more easily implement, which is used, is also low cost. That is one point plus point for your company. Although the plan or idea that you use simple but with great enthusiasm all will succeed.