Set Up Marketing Company Intelligence - In the company, the marketing is a spearheading; therefore the company always gives more to the cost for marketing. Why are they become a spearhead? Due to the marketing people do direct communicate and relate directly to an external company.
Who is external company? They are the customers and competitors in their market. So, the information known by the marketing people provide the next steps that should be done to achieve success without effort. For this they have to conduct a survey and information retrieval for the “enemy”.
How they do? By providing a questionnaire or go to the company by asking them the administration, questionnaire, or researching the results of their product or service.
Then prepare a competitive analysis. Make the following comparison set up marketing company intelligence:
- Which competitors have greater moral influence?
- Which competitors have a greater capacity?
- Which side has the market and regulatory conditions more favorable?
- Side where the final decision on implementation can do well?
- Which side has a formidable arsenal?
- Side, where the “soldiers” trained properly?
- Which side is more rigorous and more impartial in providing reward and punishment?
From those seven elements we can expect victory that we will get. So, victory or success can be achieved without marketing effort. In the company there must be a spy who infiltrated your company. In other words they are employees or staff who defected easy to move to your competitors with the lure of money is greater. So the secret is to protect your company by Set Up Marketing Company Intelligence.