The name of Akio Morita (1921-1999) may sound strange to our ears. But what about Sony? Anyone would understand. Sony is a brand famous for a variety of electronics equipment from Sony Corporation of Japan.
Now we can say that almost no one untouched Sony products. TV Sony may rarely bought because it is expensive, but we can not avoid the pop songs of production Sony Music or Hollywood movies Sony Pictures production that so many in number.
Currently, Sony’s name becomes the conversation after launching a new television with three-dimensional format, or 3D. Television was launched in conjunction with the 2010 World Cup which was broadcast in 3D format as well. And Sony was the first company to launch 3D TV products.
The History of the Origin of Sony Products
Greatness Sony will not come without a man named Akio Morita. Originally Akio Morita and Masaru Ibuka founded the factory radio repairman in 1945. His business continues to grow until he could produce transistor radios. Then stand firm transistor radio maker by the name Tokyo Tsushin Kogyo (TTK). TTK even transistor radios can export to many countries.
When will export to the United States (U.S.), Morita difficulty finding Americans pronounce the name of his company. Then he looked for a name that is simple and easily pronounced by Americans. So there were the actual name of Sony’s combination of “Sonic” or “Sound” and “Sonny”, call boys are popular in the U.S. at that time. Since then the name of TTK replaced Sony (Sony products go on sale in 1955).
Walkman
But Sony is spectacular developments occurred in the 1970s. When it’s Akio Morita had dreams of making portable music players (which can take people anywhere with speakers mounted in the ear). From thinking it was born what is called a Walkman.
The technicians Sony was initially less enthusiastic about this idea. Even market research was lacking. Although the Walkman can be produced, the market is not satisfactory. When introduced in July 1979, from 30,000 Walkman produced only sold 3,000.
But Akio would not give up. He believes this product is a product of a great future. The problem is not many people know that they are not interested. Therefore, for they know the power of the Walkman, they should try it.
Akio asked the company invited a number of journalists and try Walkman. Then hire some people to ask the public to try the Walkman in various places. As a result, the Walkman was sold more than forecast.
This Walkman Sony encourages business until Walkman considered a generic name for portable music player. While Sony developed into the giant electronics company until now.
Today almost no one untouched by Sony because of the diversity of products that were produced ranging from household appliances to office worldwide devices.
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